Blog 7

Blog 7

The texts that are going to be critiqued is firstly by Jane Stokes, her book ‘How to do media& cultural studies’ is about the researching methods that academics and industry producers use to make, distribute and advertise products. The second book written by David Deacon and co, called ‘Researching communications: A practical guide to methods in media& cultural analysis’ it illustrates the history of communiction and research which covers ethical and political thoughts as well. The two books identify the research methods journalists, public relations and the media are using throughout their day to day practices, and how it produces products that are fitted into different cultures.

In the first text Jane Stokes indentifies that there are “several ways of approaching research into the media and culture industries” (Stokes, 2003, P.127) some of the methods Stokes mentions are archieve research, historical research, interviews, particpant bsevations and oral history. Whereas David Deacon and others analyse how the government plays a major part in the funding as they “assist in policy formulation or implementation is not inevitably tainted or unethical”. (Deacon et al, 1999, P.359) Stokes interprets “the relationships between politics and the media is particularly valuable for anyone interested I the power of the media” (Wheeler, 1997) this demonstrates that politics can manage the issues and topics which are researched as the power gives them the right connections to sponsors and educators. The right people need to be able to research the media industry as they look “at the industrial and commerical imperatives”(Stokes, 2003, P.101). The issues that both of the texts represent is the difficulties for people in the research sector of the media industry. This is because it determines the information in which society will know about and define their culture.

These two particular texts are very similar in their theory of researching in media industries but Jane Stokes has a deeper insight into the main research methods which proves which ones work best for different situations. I think that David Deacon and others have strong input of the standards of each research project. If there was further research to be carried out I would try to get some people to part take interview so I could ask specific questions about funding and political power in research. Then I would analyse the strength of the project depending upon the part taking of powerful people e.g. the government.


Deacon, D et al. (1999) Researching communications: A practical guide to methods in media& cultural analysis

Stokes, J (2003) How to do media& cultural studies. London. Sage Publications.



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