These particular readings are about the relationship of news stories. The relationship determines the importance of credibility for the journalists, audience or PR. The first reading, ‘A compromised fourth estate?’ (Lewis et al, 2008) by Justin Lewis, Andrew Williams and Bob Franklin depicts the productivity, quality and independence of journalism. Then look at the effect of the credibility of each story on the audience. The second reading, ‘Journalism, sources& credibility: New perspectives’ (Franklin et al, 2011) by Bob Franklin and Matt Carlson looks at the credibility of the sources. It determines whether it is good or bad.
Something acknowledged throughout these texts is that public relations control the credibility of a journalists work in an article. The PR agents are producing press releases which give out the only bit of information their organisaton wants the public or audience to hear about, this is called spin doctoring. ‘A compromised fourth estate?’ details the fact that quality and independence of British new media has been significantly affected by the increasing reliance on public relations and news agency material; and for the worse. Whereas Bob Franklin and Matt Carlson see that news source acquires a voice, and so agents are perceived to be credible by journalists. “A strategy that could make the two media texts better is if journalists go back to traditional ways of working.”(Franklin et al, 2011) Investigation of each news story should be put before the truths or different information in press releases. This could work in scenarios such as crime news stories, as the journalist receives a press release they should look to investigate further on so that articles or facts aren’t compromised.
Observing the two texts it demonstrates how news sources from PR professionals use a strategic outset to influence public knowledge, beliefs and actions on political matters; therefore it is political communication. I agree with Justin Lewis, Andrew Williams and Bob Franklin in this specific chapter of the text because it suggests that journalism is being led by the PR industry which is risking the quality and independence of journalism especially in the UK. If there was a way to do deeper research into this particular issue I would carry out participant observation. I would go to a journalist news room and public relations agent at an organisation to observe which information has been distributed and used, to see the relationship of news sources and industry.
Franklin, B et al. (2011) Journalism, sources& credibility: New perspectives
Lewis, J et al. (2008) A comprimised fourth estate? UK News Journalism, Public Relations and News Sources”